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Marlyn Garcia

SENIOR VICE PRESIDENT MARKETING

Marlyn’s extensive experience in the development and delivery of brand and communications strategies allows the dynamic CTM marketing team to achieve and exceed client and business goals.

Marlyn joined CTM with 20 years of long-term vision and leadership experience in transforming marketing and public relations concepts to action and positive results. She thrives in motivating high performance teams to deliver ROI for diverse business portfolios in the areas of target marketing, digital marketing, corporate communications, partnership negotiations, consumer promotions, sales development, and product launches.

Marlyn joined CTM with a proven record of impacting business results, brand development, handling complex strategic organizational priorities, and delivering data-driven marketing and communications plans for Fortune 500 media brands. In her previous roles in the media industry, she oversaw marketing and communications, brand positioning, customer acquisition strategies, as well as served as corporate spokesperson to achieve the business objectives for AT&T, DISH Networks, Time Warner Cable, and Comcast Communications.

As CTM’s Senior Vice President, Marketing, Marlyn infuses her unique perspective to the development and delivery of the marketing strategies for the CTM North America brands. Her oversight includes brand and communications strategy, digital marketing, product marketing, advertising, social media, promotions, and public relations. Marlyn joins a diverse marketing team eager to shape the future of CTM in North America.

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