Top Take-Aways: What We Loved from GBTA 2018.

CTM hit the ground running at GBTA 2018! With more than 20 staff members in attendance, we had many perspectives and key learnings from this year’s event.

CTM attendees included representatives from our executive leadership, account management, sales, technology and marketing teams! With so many feet to cover so much ground, we learned a lot.

Here are our key take-aways from our leadership, business development and account management teams:

The Leadership Perspective:

Jeanne Norton, SVP/GM of our West region highly valued the networking opportunities and the education sessions.

“I absolutely loved seeing so many customers in the education sessions I attended! It really reinforces the initiatives on our roadmap and underpins our ability to deliver on consultative and evolving solutions. On a personal level, it was amazing to connect with so many current and former peers. Having a former colleague send a potential new customer my way was a huge testament to CTM’s reputation as a global provider!”

Favorite Session: Win It, Keep It, or Lose It – How Vendors Won, Maintained Or Lost Business In The Sports, Media And Entertainment Segment

The Business Development Perspective:

From our business development team, Debbie Langen enjoyed the tech conversation and her ability to connect in person with our customers and colleagues from around the world.

“I really like the way the tech conversation is advancing. We have been hearing that mobile, chat, AI, and machine learning is the next revolution, but now I see the conversation progressing from ‘What is it?’ to ‘How and why will travelers use it?’. I also really enjoyed the Cultural Competencies session on driving similar program results in diverse markets around the word. It really demonstrated to me the importance of our collaborative multi-national service approach.”

Favorite Session: Creating Cultural Competencies: Developing a Global Mindset

From the Account Management Perspective:

The time spent with clients and vetting new solutions is paramount for Anita Salvatore, SVP Global Account Management, and her team.

“I highly value the time spent learning side-by-side with our customers. GBTA gives us time to align strategic program plans with partner relationships to deliver on client goals and recommend additional value creation initiatives. I particularly enjoyed the sessions with Scott Gillespie and the way he challenges the status quo. While we continue talking about recurring topics—distribution, traveler mobility, cost savings—the content continues to evolve each year. Introducing the deep dive into NDC and the concept of the FairFare accreditation was really valuable for our clients in the US market.”

Favorite Session: Stop Praying To The False God Of Savings

Did you miss us at GBTA? Did you take away different key ideas and program solutions? We would love to hear about your ideas and dive into a deeper discussion about how to best leverage new initiatives across your travel program.