Hotel Programs: Where is the value?

Too many people consider hotel accommodation a ‘sunk cost’ of business travel – but it shouldn’t be that way.

Accommodation is a key part of our clients’ travel spend and we have the technology and expertise to help them accurately identify savings opportunities. At CTM, we invest heavily in delivering tools and services which maximize savings, including rate forecasting technology, access to pre-paid last-minute inventory and tactical supplier negotiations

Preferred Hotel Program

With a Preferred Hotel Program, our clients have access to special rates, benefits and inclusions that have been negotiated with our preferred accommodation partners. Clients can also access any previously negotiated deals they have with hotels through CTM. John Balloch, CTM’s Head of Supplier Relations, explains that “having a strong connection to local hotel providers gives CTM the ability to negotiate the best possible rate for our clients, securing significant savings that are not available through independent bookings.”

Using insights for benefits

Understanding the full picture of our client’s travel profile is the key to identifying savings opportunities for them.  This includes how many nights they are booking, when and where those bookings are taking place and any incidental expenditure from these bookings. “Once we understand our client’s full travel account, we can negotiate the best arrangements, to maximize savings and still meet the needs of their business,” John explains. Having the right level of expertise and experience in negotiating with hotels suppliers is paramount for achieving the best possible savings for clients. This includes understanding the ideal time of year to launch Requests for Proposals for accommodation suppliers to capitalize on market over-supply. CTM’s Client Value Managers have this experience and work with our clients to develop a hotel program that will maximize savings while delivering value to their business.

CTM’s top tips to better hotel negotiations

When working with clients to review and rationalize their hotel spend, CTM’s dedicated Client Value Managers consider several steps, including:

  1. Reviewing and forecasting achievable room night volumes per destination
  2. Working with the client to consider consolidating room nights across fewer hotels, to maximize buying power
  3. Reviewing benefits for frequent travelers
  4. Negotiating discounted or free-of-charge value-adds for accommodation incidentals like meals
  5. Using CTM’s Preferred Hotel Program for destinations where clients may have reduced volume or no preferred suppliers, and
  6. Negotiating longer fixed-term agreements to further drive savings.

Providing your travelers with the rooms they want, while driving the savings your business needs

With our hotel offering, you can offer your travelers more choice, secure the savings your program needs, and ensure a duty of care for those who are on the road.

How does your organization’s accommodation costs compare?

Make sure your hotel spend is delivering value for your business by talking to your account manager today.


Would you like to learn how to maximize your business’ hotel accommodation budget? Take advantage of our expert knowledge and get in contact with CTM today: