

CTM is getting excited for GBTA 2024!
The GBTA Convention is the place where travel buyers go to build, grow, and develop travel management programs. No matter the size or scale of your program, we take global travel management personally.
Read on to see the education sessions we’re most excited for at this year’s GBTA Convention!
Technology
Designing a Simpler Future: The Connected Travel Experience
July 23, 2024, 8:00 AM-8:45 AM ET
We’re excited for this great technology session, because our business is based on a connected technology experience for our travelers. Our suite of travel tools are interconnected and highly intuitive, ensuring that every business trip is easier to manage.
Finding the Perfect TMC
The TMC Dating Game: Optimizing Your RFP Process to Find Your Perfect Match
July 23, 2024, 10:30 AM-11:15 AM ET
When your organization is looking for a corporate travel management solution, you will seek to find a partner that makes business travel more effective, reliable and enjoyable for every stakeholder. This buyer-focused session interests us because panelists, including CTM’s own Mary Ellen Hess, will discuss defining program goals, and the qualities they look for in a TMC.
Meetings and Events
The Evolution of Strategic Meetings Management (SMM)
July 24, 2024, 10:30 AM-11:15 AM ET
This meetings and events focused session has our Event Travel Management (ETM) team excited because there has been a tremendous amount of change to SMM, with more than 65% of traveler managers now being tasked with managing internal and external small meetings, making this a predictably hot topic at GBTA.
Living our Values
Bold + Balance – The 70% Solution
July 24, 2024, 10:30 AM-11:15 AM ET
This session excites us because it focuses on understanding the values and purpose of your business and yourself in order to combat burnout and to achieve both boldness and balance.
Global Focus
Crisis Communications: Navigating Global Challenges
July 24, 2024, 9:15 AM-10:00 AM ET
CTM is looking forward to this session, as we understand the complex travel needs of businesses large and small in every global market, and are committed to developing tailored global travel solutions that drive results.
New Distribution Capability (NDC)
NDC Beyond the Buzz: Practical Considerations for Buyers of All Sizes
July 24, 2024, 10:30 AM-11:15 AM ET
As changing distribution strategies have been one of the hottest travel topics of recent years, CTM is looking forward to this session about the current NDC landscape, and how programs are pivoting to find the best path forward.
Sustainability
Greener Skies Ahead: Data-Driven Sustainability Decisions
July 24, 2024, 10:30 AM-11:15 AM ET
Sustainable business travel is a key initiative for businesses looking to reduce the environmental impact of their travel program, and this exciting session focuses on how experts have adjusted their travel sustainability strategies based on the latest data.
Visit CTM at GBTA!
We hope you found our guide to our favorite GBTA education sessions helpful! And if you’re looking forward to connecting with us at the GBTA Convention, find out how!
Will you be attending GBTA 2024?
Contact CTM’s expert team today to chat.