20 May 2020
CTM launches integrated airline reassurance data into Lightning online booking tool
Airline health and safety data key to business travel confidence
As domestic travel restrictions begin to ease around the world, access to health and safety insights will be key to the resumption of business travel activity, according to global customer research conducted by Corporate Travel Management (CTM).
Parts of the United States continue to re-open as Governors lift 14-day quarantine orders on visitors and residents returning from other states, with the current restrictions being continually reassessed.
This week, CTM launched integrated airline reassurance data into its proprietary online booking tool Lightning, enabling CTM’s customers globally to view COVID-19-related airline service features alongside flight search results at the time of booking.
The airline data, powered by ATPCO’s Routehappy Rich Content, incorporates new Reassurance UPAs (Universal Product Attributes) from more than 100 airlines (representing over 70% of global flight schedules) including a number of US carriers such as United Airlines, Delta and American Airlines.
The data spans health and safety measures such as airport and cabin cleaning, health screening, food and beverage hygiene, passenger and crew wellbeing, as well as flexible booking conditions.
CTM CEO North America, Maureen Brady said that CTM had actively listened to customer feedback and acted quickly to prioritize the deployment of new airline data into its proprietary booking technology to support customer confidence as they prepare for a return to business travel.
“CTM’s customer survey data clearly highlights the negative impact that not travelling is having on our customers’ business performance. These insights have enabled our teams to identify and prioritize the information our customers need to get back to business travel.
“As North America commences the easing of select domestic border restrictions and our customers prepare for their phased return to domestic travel, we’re thrilled to be able to deliver important airline service information from major carriers such as American Airlines, Delta and United Airlines, and many other airlines globally, into the point of sale environment. This extra layer of intelligence will help build traveler confidence and aide business recovery at the earliest opportunity,” she said.
Seth Anagnostis, Head of Global Sales at ATPCO said, “It’s important to see more companies like CTM acting quickly to address the travel concerns of their customers globally and provide them with the information they need to get back to flying with maximum confidence. Partnering with CTM on their global roll-out of ATPCO’s Reassurance UPAs within the Lightning online booking tool is another step forward for consumer confidence.”
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